23 Years

The company was setup in 1996 as an import & distribution company for personal care products, over the years it has grown to be one of the leading companies in the field.

We have decided to change the whole business model in 2016 and to shift from importation to local manufacturing.

It has been our policy and intention from day one to offer products that match, if not exceed the quality of the products that we used to import in terms of quality, design, fragrance and to make sure that the products will meet the various needs of the Egyptian consumers.

Our mission is to provide Egyptian made product with a much better quality and value proposition than the imported products that are offered to Egyptian consumers primarily in the field of personal care products.